Project Description
Sketching, wireframe & user interface design
Booktopia | Sydney, Australia
As Senior Designer my responsibilities for the Booktopia campaign we’re to work closely with the design manager and other internal departments, to ensure Booktopia’s campaign created a new and highly original promotional campaign for the annual Anzac Day celebration.
The critical visual attributes for this campaign were low fidelity sketching as part of the ideation methodology, wire-framing the web pages structure and interactions & finally creating a full suite of assets, which included banners, user interface elements and design.
Key responsibilities
WEB • BRANDING • UX/UI
Conceiving and crafting the design direction for the user interface design, visual design and branding of the Anzac day campaign for Booktopia.
Design for digital channels to augment brand experience campaigns. Pre, during and post-event – creating share-worthy social media, digital advertising & content for Booktopia campaign.
A strong understanding of grid systems, layouts and practical knowledge of developing design systems to showcase the Anzac microsite.
Experience
Finished work
VISUAL DESIGN • WEB • UX/UI
