Project Description

Sketching, wireframe & user interface design

Booktopia | Sydney, Australia

As Senior Designer my responsibilities for the Booktopia campaign we’re to work closely with the design manager and other internal departments, to ensure Booktopia’s campaign created a new and highly original promotional campaign for the annual Anzac Day celebration.

The critical visual attributes for this campaign were low fidelity sketching as part of the ideation methodology,  wire-framing the web pages structure and interactions & finally creating a full suite of assets, which included banners, user interface elements and design.

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Research & Development
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Ideation
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Design hours

Key responsibilities

WEB • BRANDING • UX/UI
  • Conceiving and crafting the design direction for the user interface design, visual design and branding of the Anzac day campaign for Booktopia.

  • Design for digital channels to augment brand experience campaigns. Pre, during and post-event – creating share-worthy social media, digital advertising & content for Booktopia campaign.

  • A strong understanding of grid systems, layouts and practical knowledge of developing design systems to showcase the Anzac microsite.

Experience

Discover
Define
Design
Develop

Finished work

VISUAL DESIGN  • WEB  • UX/UI

Booktopia projects

VISUAL DESIGN  • WEB  • UX/UI
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