User Experience Design | Fortunate UI 2018-06-15T10:26:52+00:00

Project Description

User Experience Design

The Journey

We value a holistic approach and do this were we place research and wireframing firmly in the forefront of our design process. Experience has shown us that by producing end-to-end wireframes before moving onto the visual design side results in these wire frames helping sculpt both the visual design of the navigation style and the design of the content flow and product story.

Our concept design work begins by having a full appreciation of a client’s requirements. This is preferably done through a series of workshop meetings, our own desk research and of course lots of coffee and regular face to face meetings to make your happy.

We then produce detailed story boards that burst with your company’s ethos and personality, exploring how all of the elements from a client’s brand toolkit can be used together, from the colour balance to primary graphics, photography and video all within a digital framework. From the detailed and engaging story boards we go on to design a range of top level pages, exploring different design approaches and how we would use technology from a mobile first perspective to inform how navigation and content can be delivered.

User Experience Design

Every project has a User Experience strategy behind it and a solid foundation in research and planning. Getting these stages correct at the start of the project is the best way to save on time and money later. My research and planning approach to every brief is the same, and takes in four key stages Discover, Research, Usability and Execution.

1. Discover

This is the starting point to each and every User Experience strategic project. This is where we start to help clients define the broad issues that it needs to resolve in order to meet long term business objectives. We get under the skin of clients’ businesses during immersion sessions to gain an holistic understanding of the organisation and its business model. With the client happy, we’ll move on to the next phase.

2. Research

The second stage of the process sees our team learning about and assessing the potential of the market. It’s a huge task, but a fundamental one. We’ll profile key audiences, understand their relationship with the client and their motivations during interaction or at different touch points. At the same time we’ll research any macro factors, or indeed technology or digital media trends that might impact on the project or client objectives. And of course we’ll undertake competitor analysis to identify opportunities.

3. Usability

Where it all comes together. We combine our findings from the Discover and Learn stages to inform our thinking. We think about each project a lot, from every angle. We’ll chat to clients at length about our findings. We aggregate and distill everything we’ve learned into a set of key insights and recommended strategic reactions, from which we will craft a core guiding idea or concept that drives the overall approach.

4. Execution

Taking our core idea or concept, we will develop a considered and detailed framework of defined tasks that is mapped and underpinned by client objectives and end user need. Whether service design, marketing strategy or creative content project, this phase of the process scopes out exactly what is necessary to complete the project based on our informed recommendations, and sets out an actionable roadmap.

Why Work With Me

User Experience Design

Following this holistic and trusted design process it has successfully helped deliver major sites for global clients from Thomson Reuters, Franklin Templeton to ID channel


Recent Work

User Experience Design

Let’s Work Together


User Experience Design

When it comes to your website, we know that just looking the part isn’t enough, you need a user-experience that engages your audience and gets results. That’s where our digital team come in.

Looking to improve your online presence?

About My Work

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