Project – Booktopia

Project – Booktopia 2017-12-17T22:23:23+00:00

Project Description

Senior Graphic/Web Designer

Senior Designer for Booktopia Australia’s leading online book store

  • Responsible for carrying out research including competitor and peer research, best practice, and design trends

  • Work closely with marketing team for the creation of Booktopia’s branded social content

  • Responsible for leading and evolving Booktopia’s strong visual identity for its Australian award winning national e-commerce site

  • Create visual assets for all of Booktopia’s digital marketing channels: email marketing campaign, site layout, mobile site

Senior Designer experienced in establishing and conceptualising stylistic executions which heavily focuses on User-centred design for e-commerce. Development of original creative solutions and beautifully engaging designs which work autonomously across a variety of digital and analogue platforms. Booktopia These include website, mobile, social media, print and promotional material that contributes to the innovative and inspirational Booktopia brand.

Campaign Concept – Break Down


Taking lead and establishing the creative direction and practical knowledge. Taking lead establishing the creative direction and practical knowledge for ALL in-house campaigns and promotions on and offline.Creating a fun and personable branding!

  • Fully responsive so the content will always look good on any screen size

  • User-centered campaign layout for clear category identification
  • Contemporary art direction to showcase the campaign

” I am completely astounded by how quickly my order arrived. Booktopia’s online ordering interface is easy to use, they pack their products well and deliver in quickest possible time.”

Aaron Kerry, Customer
fathers day

Product Page -UI Concepts


Product & Persona