Where it all comes together. We combine our findings from the Discover and Learn stages to inform our thinking. We think about each project a lot, from every angle. We’ll chat to clients at length about our findings. We aggregate and distill everything we’ve learned into a set of key insights and recommended strategic reactions, from which we will craft a core guiding idea or concept that drives the overall approach.
Taking our core idea or concept, we will develop a considered and detailed framework of defined tasks that is mapped and underpinned by client objectives and end user need. Whether service design, marketing strategy or creative content project, this phase of the process scopes out exactly what is necessary to complete the project based on our informed recommendations, and sets out an actionable roadmap.